Google Analytics for Marketing Emails and Landing Pages

If you are running an email marketing campaign, Google Analytics can help you know more about the contact activities like how many opened your email and from which country they are from.

The marketing automation software you are using may be having this reporting capability but still may not be as exhaustive as Google Analytics. Google Analytics is a FREE service from Google and all you need is a gmail login to setup your own analytics page.

It can be used in landing web pages and lead registration pages also. A code snippet need to be put in the email as well as the web page to enable the analytics.

The GeoAnalytics (overlay of contact activities across the globe) is a beautiful feature of Google Analytics and can hep you understand who is visiting your web pages an who is opening your emails.

An easier way to accomplish this is to put the snippet in the HTML template (usually marketing tools support HTML template for emails) so that every time you send out an email you don't need to bother about the code snippet and it will be automatically part of the final email you send.

Ajexa uses HTML templates for both emails as well as web pages or forms. All you need to do is create an HTML template using your favorite HTML editor like FrontPage or DreamWeaver (or even notepad if you are HTML literate!) and just before the ending BODY tag, insert the analytics code snippet provided by Google and upload the HTML template to the Ajexa server. Later use this template for HTML emails as well as web pages and you are done.

To know more about Google Analytics or to setup one now, visit www.google.com/analytics
To know more about Ajexa iMarketing visit www.ajexa.com

Ajexa Desk
www.ajexa.com